for
Brainstation X Shopify Hackathon
Number of teams: 6
Time Provided: 24 hours
My Role: UX/UI Designer, research
Tools: Figma, Visual Studio Code, Polaris design system and Tableau
Shopify, one of the most important e-commerce platforms for online stores in the world.
The Client
Has generated over $1 trillion in sales during its 17+ years of operation
Offers merchants a suite of value-added tools and services to optimize their online stores and boost their business.
The problem
The team had 24 hours to create a proof of concept to help merchants reduce time spent on order-related inquiries. We quickly aligned on strategy and spent 30 minutes analyzing the problem.
Secondary research
96% of respondents say customer service is important in their choice of loyalty to a brand.
2017 State of Global Customer Service Report, Microsoft
87% of Shopify merchants use third-party apps.
2024 Challenge Brief, Shopify
A top 4 opportunity for improving cost-efficiency is advancing solutions to eliminate manual work
Customer Service Excellence 2023, Deloitte Digital
After completing the research, we revisited our core mission with newfound clarity. This allowed us to frame the challenge:
How might we reduce customer support requests so that merchants can focus on growing their businesses?
Our solution couldn’t be only for the merchant side. To create a real impact, we needed to make two personas: Heather, the merchant and Martha, the customer.
Persona
We needed to create a value-based solution that would also benefit the merchant. Ultimately, we decided on a solution that empowered the customer.
Customers can change their order before shipment, saving the sale and potentially encouraging additional purchases.
After 24 hours.
We presented our solution to the two judges from Shopify.
The criteria used to evaluate the participating teams was:
Innovation
Technical Execution
User & Market Research
Presentation & Pitch
Fit to Challenge
Group Collaboration
and then the wait started……
Let me introduce you to
:)
Let me introduce you to :)
Brainstation X Shopify Hackathon Winning team!!
We worked hard, and those 24 hours were hectic but the hackathon brought us together. It made us a team. A Winning Team!